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Jay Goluguri

People, Products & Purpose

Marketing

Teaching ‘the web’ some good manners

June 26, 2012 By Jay Goluguri

It is absolutely annoying when someone drops by without notice and does not leave till we show them the door. The key is to first have permission and then use it effectively. A lot of websites suddenly ask a visitor to complete 'customer satisfaction suvery' like below and force him to make a choice before he inteacts with the rest of the site. The site does not have ...

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Filed Under: Blog post, Marketing Tagged With: impression, internet marketing, manners, Marketing, web

Authentic core

May 28, 2012 By Jay Goluguri

Recently I was at the Apple store to experience the new iPad. I asked an Apple genius why should I buy the new iPad instead it's older and now cheaper sibling (iPad 2).  Here is what our converstation was like: Genius "It has a really awesome display" Me "I just played with the both of them - but, somehow I cant notice any difference between the two. Can you show me ...

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Filed Under: Blog post, Marketing Tagged With: authenticity, Marketing

Beating drums

March 11, 2012 By Jay Goluguri

Quite often businesses resort to announcing products way before they are ready to ship and sometimes even before they have started making them. For example Microsoft is known to announce and show off technology demonstration months or even years before the product ships. So, why do they start beating drums so early? ...

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Filed Under: Blog post, Marketing Tagged With: competition, Marketing, sales

When competition shows up

March 7, 2012 By Jay Goluguri

Whether you are a trailblazer or a entrepreneur, competition does eventually shows up. And more competition will showup as days go by. You do have a choice to either ignore competition or to accept, adapt & thrive. Ignoring competition is usually a path to annihilation. Accepting the existence of competition and adapting by focussing on your strengths, differentiating ...

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Filed Under: Blog post, Marketing Tagged With: competition, Marketing, strategy

Hidden messages

August 3, 2011 By Jay Goluguri

  Bad economic conditions & outlook are forcing business to cutback on expenses. Leaders roll out austerity measures to cutback on spending. However, they fail to realize the hidden messages that they constantly communicate with the team. They set bad examples!   Take the case of a leader who implements travel restriction in a group on one hand while he/she travels or ...

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Filed Under: Blog post, Marketing Tagged With: Marketing, tips

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I am Jay Goluguri. I am passionate about crafting technology products. I write about people, products and purpose.

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