It is absolutely annoying when someone drops by without notice and does not leave till we show them the door. The key is to first have permission and then use it effectively. A lot of websites suddenly ask a visitor to complete 'customer satisfaction suvery' like below and force him to make a choice before he inteacts with the rest of the site. The site does not have ...
Marketing
Authentic core
Recently I was at the Apple store to experience the new iPad. I asked an Apple genius why should I buy the new iPad instead it's older and now cheaper sibling (iPad 2). Here is what our converstation was like: Genius "It has a really awesome display" Me "I just played with the both of them - but, somehow I cant notice any difference between the two. Can you show me ...
Beating drums
Quite often businesses resort to announcing products way before they are ready to ship and sometimes even before they have started making them. For example Microsoft is known to announce and show off technology demonstration months or even years before the product ships. So, why do they start beating drums so early? ...
When competition shows up
Whether you are a trailblazer or a entrepreneur, competition does eventually shows up. And more competition will showup as days go by. You do have a choice to either ignore competition or to accept, adapt & thrive. Ignoring competition is usually a path to annihilation. Accepting the existence of competition and adapting by focussing on your strengths, differentiating ...
Hidden messages
Bad economic conditions & outlook are forcing business to cutback on expenses. Leaders roll out austerity measures to cutback on spending. However, they fail to realize the hidden messages that they constantly communicate with the team. They set bad examples! Take the case of a leader who implements travel restriction in a group on one hand while he/she travels or ...