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Jay Goluguri

People, Products & Purpose

Marketing

How I sold ONE ticket

May 25, 2013 By Jay Goluguri

Knowing theory is only one side of the coin. Putting it in practice adds an entirely different dimension to your learning and this is what happened recently when I had to sell my WDS conference ticket. ( Photo courtesy: I see modren Britan CC-BY 2.0) Follow along to see the other side of the coin and I share 7 lessons that I learned in the process. ...

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Filed Under: Blog post, Marketing Tagged With: lessons, Marketing

Tell a different story

March 20, 2013 By Jay Goluguri

  Whenever I open a bag of cereal or a bag of chips for that matter I am astounded to see the bag half or less than half full. For a long time I thought it's wierd and then for a while I told myself the manufacturers have no choice but to do the same thing as their competition. If the other cereal maker uses this trick we need to do it do or else I will loose buyers ...

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Filed Under: Blog post, Marketing Tagged With: Marketing, stories

Trust is the currency of the new economy

March 15, 2013 By Jay Goluguri

  Over the last few months I have come to firmly believe that 'trust is the new currency of the web'. Over the last few years with the explosion of social tools like twitter, facebook etc we have moved into a 'connection based' economy. In the new economy, individual relationships matter more than ever before. We know well from the real world that, in any ...

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Filed Under: Blog post, Marketing Tagged With: Marketing, trust

Content marketing is not just online

February 21, 2013 By Jay Goluguri

I recently received a booklet in the mail from AT&T. It was probably triggered as I recently registered a business entity. The booklet was a small business guide about 20 pages and looks like below. ...

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Filed Under: Blog post, Marketing Tagged With: content marketing, examples, Marketing

7 Tips for Making your Mobile App Marketable on the Appstore

February 7, 2013 By Jay Goluguri

Whether you are developing mobile apps for good karma or for making money we hope our apps get found and downloaded by as many people as possible. In my experience, most developers are tend to be focus on building the app, but, give little attention to marketability & marketing their app. And as a result most developers end up making little or no money. If you rely on your ...

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Filed Under: Blog post, Marketing Tagged With: appstore, Marketing, mobile apps, tips

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I am Jay Goluguri. I am passionate about crafting technology products. I write about people, products and purpose.

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