Knowing theory is only one side of the coin. Putting it in practice adds an entirely different dimension to your learning and this is what happened recently when I had to sell my WDS conference ticket. ( Photo courtesy: I see modren Britan CC-BY 2.0) Follow along to see the other side of the coin and I share 7 lessons that I learned in the process. ...
Marketing
Tell a different story
Whenever I open a bag of cereal or a bag of chips for that matter I am astounded to see the bag half or less than half full. For a long time I thought it's wierd and then for a while I told myself the manufacturers have no choice but to do the same thing as their competition. If the other cereal maker uses this trick we need to do it do or else I will loose buyers ...
Trust is the currency of the new economy
Over the last few months I have come to firmly believe that 'trust is the new currency of the web'. Over the last few years with the explosion of social tools like twitter, facebook etc we have moved into a 'connection based' economy. In the new economy, individual relationships matter more than ever before. We know well from the real world that, in any ...
Content marketing is not just online
I recently received a booklet in the mail from AT&T. It was probably triggered as I recently registered a business entity. The booklet was a small business guide about 20 pages and looks like below. ...
7 Tips for Making your Mobile App Marketable on the Appstore
Whether you are developing mobile apps for good karma or for making money we hope our apps get found and downloaded by as many people as possible. In my experience, most developers are tend to be focus on building the app, but, give little attention to marketability & marketing their app. And as a result most developers end up making little or no money. If you rely on your ...