I recently received a booklet in the mail from AT&T. It was probably triggered as I recently registered a business entity. The booklet was a small business guide about 20 pages and looks like below. ...
Marketing
7 Tips for Making your Mobile App Marketable on the Appstore
Whether you are developing mobile apps for good karma or for making money we hope our apps get found and downloaded by as many people as possible. In my experience, most developers are tend to be focus on building the app, but, give little attention to marketability & marketing their app. And as a result most developers end up making little or no money. If you rely on your ...
Teaching ‘the web’ some good manners
It is absolutely annoying when someone drops by without notice and does not leave till we show them the door. The key is to first have permission and then use it effectively. A lot of websites suddenly ask a visitor to complete 'customer satisfaction suvery' like below and force him to make a choice before he inteacts with the rest of the site. The site does not have ...
Authentic core
Recently I was at the Apple store to experience the new iPad. I asked an Apple genius why should I buy the new iPad instead it's older and now cheaper sibling (iPad 2). Here is what our converstation was like: Genius "It has a really awesome display" Me "I just played with the both of them - but, somehow I cant notice any difference between the two. Can you show me ...
Beating drums
Quite often businesses resort to announcing products way before they are ready to ship and sometimes even before they have started making them. For example Microsoft is known to announce and show off technology demonstration months or even years before the product ships. So, why do they start beating drums so early? ...