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Jay Goluguri

People, Products & Purpose

Marketing

Content marketing is not just online

February 21, 2013 By Jay Goluguri

I recently received a booklet in the mail from AT&T. It was probably triggered as I recently registered a business entity. The booklet was a small business guide about 20 pages and looks like below. ...

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Filed Under: Blog post, Marketing Tagged With: content marketing, examples, Marketing

7 Tips for Making your Mobile App Marketable on the Appstore

February 7, 2013 By Jay Goluguri

Whether you are developing mobile apps for good karma or for making money we hope our apps get found and downloaded by as many people as possible. In my experience, most developers are tend to be focus on building the app, but, give little attention to marketability & marketing their app. And as a result most developers end up making little or no money. If you rely on your ...

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Filed Under: Blog post, Marketing Tagged With: appstore, Marketing, mobile apps, tips

Teaching ‘the web’ some good manners

June 26, 2012 By Jay Goluguri

It is absolutely annoying when someone drops by without notice and does not leave till we show them the door. The key is to first have permission and then use it effectively. A lot of websites suddenly ask a visitor to complete 'customer satisfaction suvery' like below and force him to make a choice before he inteacts with the rest of the site. The site does not have ...

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Filed Under: Blog post, Marketing Tagged With: impression, internet marketing, manners, Marketing, web

Authentic core

May 28, 2012 By Jay Goluguri

Recently I was at the Apple store to experience the new iPad. I asked an Apple genius why should I buy the new iPad instead it's older and now cheaper sibling (iPad 2).  Here is what our converstation was like: Genius "It has a really awesome display" Me "I just played with the both of them - but, somehow I cant notice any difference between the two. Can you show me ...

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Filed Under: Blog post, Marketing Tagged With: authenticity, Marketing

Beating drums

March 11, 2012 By Jay Goluguri

Quite often businesses resort to announcing products way before they are ready to ship and sometimes even before they have started making them. For example Microsoft is known to announce and show off technology demonstration months or even years before the product ships. So, why do they start beating drums so early? ...

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Filed Under: Blog post, Marketing Tagged With: competition, Marketing, sales

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I am Jay Goluguri. I am passionate about crafting technology products. I write about people, products and purpose.

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