Note: Marketing B School Podcast is no longer being maintained. It was an experiment that is now concluded. No matter what business we are in - web has become the primary medium to discover, be connected and to do business. Your website is your hub, the center of all your activities and is the most important place you need to get right. Yet more often than not we find websites ...
Marketing
How I sold ONE ticket
Knowing theory is only one side of the coin. Putting it in practice adds an entirely different dimension to your learning and this is what happened recently when I had to sell my WDS conference ticket. ( Photo courtesy: I see modren Britan CC-BY 2.0) Follow along to see the other side of the coin and I share 7 lessons that I learned in the process. ...
Finding your target market
One of the most common questions I hear from solopreneurs or small business owners is "how do I find my target audience/market?" I know what I am passionate about and my skills now how do I find the niche around this. (Photo by Pete CC-BY 2.0) For example, you are a personal finance coach and you know that about 70% people live from paycheck to paycheck. Now you are ...
Tell a different story
Whenever I open a bag of cereal or a bag of chips for that matter I am astounded to see the bag half or less than half full. For a long time I thought it's wierd and then for a while I told myself the manufacturers have no choice but to do the same thing as their competition. If the other cereal maker uses this trick we need to do it do or else I will loose buyers ...
Trust is the currency of the new economy
Over the last few months I have come to firmly believe that 'trust is the new currency of the web'. Over the last few years with the explosion of social tools like twitter, facebook etc we have moved into a 'connection based' economy. In the new economy, individual relationships matter more than ever before. We know well from the real world that, in any ...