Whatever we are putting of creating, whether, it's a blog post, recording a podcast, working on book, writing a piece of software or whatever art we are making. We encounter resistance and we must overcome if we are to make our art happen. Steven Pressfield addresses this topic in his recent and simply must ready book "The War of Art" (Photo by: Demi-Brooke CC-BY ...
#001: What is marketing? [Podcast]
In this episode I introduce the show. Then let's get the big picture right first by understanding "what is marketing?". . (Photo by Amanda Slater CC-BY-SA 2.0) Let's embark on the journey together! Click to Listen ...
Finding your target market
One of the most common questions I hear from solopreneurs or small business owners is "how do I find my target audience/market?" I know what I am passionate about and my skills now how do I find the niche around this. (Photo by Pete CC-BY 2.0) For example, you are a personal finance coach and you know that about 70% people live from paycheck to paycheck. Now you are ...
Tell a different story
Whenever I open a bag of cereal or a bag of chips for that matter I am astounded to see the bag half or less than half full. For a long time I thought it's wierd and then for a while I told myself the manufacturers have no choice but to do the same thing as their competition. If the other cereal maker uses this trick we need to do it do or else I will loose buyers ...
Trust is the currency of the new economy
Over the last few months I have come to firmly believe that 'trust is the new currency of the web'. Over the last few years with the explosion of social tools like twitter, facebook etc we have moved into a 'connection based' economy. In the new economy, individual relationships matter more than ever before. We know well from the real world that, in any ...